{"title":"Fit: True Guy - Naked \u0026 Famous","description":"\u003cp\u003eFit: True Guy - Naked \u0026amp; Famous\u003c\/p\u003e","products":[{"product_id":"naked-famous-true-guy-solid-black-selvedge","title":"Solid Black 13oz - True Guy","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSolid Black Selvedge is a \u003cstrong\u003e13 oz\u003c\/strong\u003e Japanese selvedge denim woven on traditional shuttle looms in right-hand twill. What makes this fabric distinctive is the dyeing technique: both warp and weft are sulfur-dyed black, resulting in a consistently pitch black denim without the bluish tint found in indigo-based black jeans.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSulfur dyeing penetrates deeper into the yarn fibers than indigo, resulting in an intense, matte black color that stays darker over time. While indigo-based black denim typically fades to grey-blue at wear points, Solid Black fades to a warmer, charcoal grey tone, providing subtle contrasts without losing its black character. Classic red selvedge ID, black stitching, black leather patch, and black metal buttons and rivets keep the overall look consistent and monochromatic.\u003c\/p\u003e","brand":"Naked \u0026 Famous Denim","offers":[{"title":"28","offer_id":46481254711445,"sku":"101061621","price":2499.0,"currency_code":"NOK","in_stock":true},{"title":"29","offer_id":46481255104661,"sku":"101061621","price":2499.0,"currency_code":"NOK","in_stock":true},{"title":"30","offer_id":45912941527189,"sku":"101061621","price":2499.0,"currency_code":"NOK","in_stock":true},{"title":"31","offer_id":45912941559957,"sku":"101061621","price":2499.0,"currency_code":"NOK","in_stock":false},{"title":"32","offer_id":45912941592725,"sku":"101061621","price":2499.0,"currency_code":"NOK","in_stock":true},{"title":"33","offer_id":45912941625493,"sku":"101061621","price":2499.0,"currency_code":"NOK","in_stock":false},{"title":"34","offer_id":45974939631765,"sku":"101061621","price":2499.0,"currency_code":"NOK","in_stock":true},{"title":"36","offer_id":45974939697301,"sku":"101061621","price":2499.0,"currency_code":"NOK","in_stock":false},{"title":"38","offer_id":46481255497877,"sku":"101061621","price":2499.0,"currency_code":"NOK","in_stock":true},{"title":"40","offer_id":46481255792789,"sku":"101061621","price":2499.0,"currency_code":"NOK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0359\/1569\/4220\/files\/solid-black-true-guy-13-oz-5608844.jpg?v=1772779235"},{"product_id":"naked-famous-true-guy-dirty-fade-selvedge","title":"Dirty Fade 14.5oz - True Guy","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eDirty Fade Selvedge is a \u003cstrong\u003e14.5 oz\u003c\/strong\u003e Japanese selvedge fabric woven on traditional shuttle looms in a right-hand twill construction. What sets this fabric apart from standard denim is the yarn: instead of chalk-white cotton as a base, a yarn with a natural beige-brown core is used, which is dyed with indigo via the \u003cstrong\u003erope dye\u003c\/strong\u003e method.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis dyeing technique has been a favorite among denim enthusiasts for over a decade, precisely because it gives jeans a unique character that only reveals itself after months of wear. While regular denim fades to white at wear points, the fading on Dirty Fade reveals a warm, earthy undertone – hence the name. Over time, the jeans develop a rustic, vintage-inspired look that is entirely unique to your specific wear patterns.\u003c\/p\u003e","brand":"Naked \u0026 Famous Denim","offers":[{"title":"28","offer_id":46125294223509,"sku":"101085321","price":2399.0,"currency_code":"NOK","in_stock":true},{"title":"29","offer_id":46125294256277,"sku":"101085321","price":2399.0,"currency_code":"NOK","in_stock":false},{"title":"30","offer_id":46125294289045,"sku":"101085321","price":2399.0,"currency_code":"NOK","in_stock":false},{"title":"31","offer_id":46125294321813,"sku":"101085321","price":2399.0,"currency_code":"NOK","in_stock":false},{"title":"32","offer_id":46125294354581,"sku":"101085321","price":2399.0,"currency_code":"NOK","in_stock":false},{"title":"33","offer_id":46125294387349,"sku":"101085321","price":2399.0,"currency_code":"NOK","in_stock":false},{"title":"34","offer_id":46125294420117,"sku":"101085321","price":2399.0,"currency_code":"NOK","in_stock":false},{"title":"36","offer_id":46125294452885,"sku":"101085321","price":2399.0,"currency_code":"NOK","in_stock":false},{"title":"38","offer_id":46125294485653,"sku":"101085321","price":2399.0,"currency_code":"NOK","in_stock":false},{"title":"40","offer_id":46125294518421,"sku":"101085321","price":2399.0,"currency_code":"NOK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0359\/1569\/4220\/files\/dirty-fade-true-guy-145oz-3424078.jpg?v=1772779302"},{"product_id":"naked-famous-true-guy-elephant-14-dirty-elephant-selvedge","title":"Elephant 14 Dirty Elephant 20oz - True Guy","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eElephant 14 – also known as \u003cstrong\u003eDirty Elephant\u003c\/strong\u003e – is a \u003cstrong\u003e20 oz\u003c\/strong\u003e Japanese selvedge denim woven on traditional shuttle looms. Think of it as a heavyweight version of the classic Dirty Fade: the same \u003cstrong\u003erope dye\u003c\/strong\u003e technique with a natural brown-dyed cotton core under the indigo layer, but woven to double the weight, making the fabric stronger, stiffer, and more structured from day one.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIt is precisely the weight that makes the fading on Elephant 14 so dramatic. The indigo layer is thicker and takes longer to break down, but once it fades, the wear points reveal a deeper, warmer earthy tone than on lighter denim. The contrast between dark and light becomes sharper and more pronounced – that's the signature of the Elephant series.\u003c\/p\u003e\n\u003cp data-end=\"372\" data-start=\"118\"\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c\/p\u003e\n\u003cp data-end=\"372\" data-start=\"118\"\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c\/p\u003e","brand":"Naked \u0026 Famous Denim","offers":[{"title":"27","offer_id":46310864257173,"sku":"101132921","price":2999.0,"currency_code":"NOK","in_stock":false},{"title":"28","offer_id":46310864289941,"sku":"101132921","price":2999.0,"currency_code":"NOK","in_stock":false},{"title":"29","offer_id":46310864322709,"sku":"101132921","price":2999.0,"currency_code":"NOK","in_stock":true},{"title":"30","offer_id":46310864355477,"sku":"101132921","price":2999.0,"currency_code":"NOK","in_stock":false},{"title":"31","offer_id":46310864388245,"sku":"101132921","price":2999.0,"currency_code":"NOK","in_stock":false},{"title":"32","offer_id":46310864421013,"sku":"101132921","price":2999.0,"currency_code":"NOK","in_stock":false},{"title":"33","offer_id":46310864453781,"sku":"101132921","price":2999.0,"currency_code":"NOK","in_stock":false},{"title":"34","offer_id":46310864486549,"sku":"101132921","price":2999.0,"currency_code":"NOK","in_stock":false},{"title":"36","offer_id":46310864519317,"sku":"101132921","price":2999.0,"currency_code":"NOK","in_stock":false},{"title":"38","offer_id":46310864552085,"sku":"101132921","price":2999.0,"currency_code":"NOK","in_stock":false},{"title":"40","offer_id":46310864584853,"sku":"101132921","price":2999.0,"currency_code":"NOK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0359\/1569\/4220\/files\/elephant-14-dirty-elephant-true-guy-20-oz-9665980.jpg?v=1772779471"},{"product_id":"naked-famous-true-guy-yatagarasu-selvedge","title":"Yatagarasu 15oz - True Guy","description":"\u003cp\u003eThe True Guy from Naked \u0026amp; Famous is a classic selvedge jeans made from Japanese denim, woven on traditional shuttle looms. This production method results in the characteristic selvedge edge and a dense, durable denim that develops distinct fades over time.\u003c\/p\u003e\n\u003cp\u003eThe denim weighs 15oz, making it medium to heavy compared to classic raw denim. The fabric is 100% cotton and will gradually conform to the body with wear.\u003c\/p\u003e\n\u003cp\u003eThe True Guy fit features a medium rise, ample room in the seat and thighs, and a straight leg from knee to leg opening. The result is a classic straight fit inspired by traditional workwear jeans. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe denim fabric is woven in Japan, while the jeans are cut and sewn in Canada. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAlso see our fit guide to compare fits:\u003cbr\u003e\u003ca class=\"decorated-link\" href=\"https:\/\/rawdenim.no\/nb\/pages\/fitguide\" rel=\"noopener\"\u003ehttps:\/\/rawdenim.no\/nb\/pages\/fitguide\u003cspan aria-hidden=\"true\" class=\"ms-0.5 inline-block align-middle leading-none\"\u003e\u003csvg aria-hidden=\"true\" class=\"block h-[0.75em] w-[0.75em] stroke-current stroke-[0.75]\" data-rtl-flip=\"\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cuse fill=\"currentColor\" href=\"\/cdn\/assets\/sprites-core-ni7q5mnh.svg#304883\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor tips on washing and caring for raw denim:\u003cbr\u003e\u003ca class=\"decorated-link\" href=\"https:\/\/rawdenim.no\/pages\/denim-care-guide\" rel=\"noopener\"\u003ehttps:\/\/rawdenim.no\/pages\/denim-care-guide\u003cspan aria-hidden=\"true\" class=\"ms-0.5 inline-block align-middle leading-none\"\u003e\u003csvg aria-hidden=\"true\" class=\"block h-[0.75em] w-[0.75em] stroke-current stroke-[0.75]\" data-rtl-flip=\"\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cuse fill=\"currentColor\" href=\"\/cdn\/assets\/sprites-core-ni7q5mnh.svg#304883\"\u003e\u003c\/use\u003e\u003c\/svg\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"pjdcty\"\u003eAbout the denim fabric\u003c\/h3\u003e\n\u003cp\u003eYatagarasu Selvedge is a 15oz Japanese selvedge denim inspired by \u003cstrong\u003eYatagarasu\u003c\/strong\u003e, the mythological three-legged raven in Japanese Shinto tradition symbolizing guidance and direction. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe denim features a \u003cstrong\u003eblack sulfur-dyed warp\u003c\/strong\u003e that gives a deep and rich black tone from the very start. Beneath lies a \u003cstrong\u003enatural white weft\u003c\/strong\u003e, and the contrast between these threads becomes more visible as the jeans are worn. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe fabric is spun from \u003cstrong\u003eshort slub yarns\u003c\/strong\u003e, which gives a slightly uneven and textured surface with subtle \"hairiness.\" This creates more depth in the fabric and contributes to distinct vertical fades over time. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"1rimst8\"\u003eVideo: About the Yatagarasu denim\u003c\/h3\u003e\n\u003cp\u003eThe video below explains the inspiration behind the Yatagarasu fabric and shows the details of this Japanese selvedge denim.\u003c\/p\u003e\n\u003cp\u003e\u003ciframe height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/B2f-su1OonI?si=MRnxOozTPVn3XHF6\" title=\"YouTube video player\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"86u18j\"\u003eDetails\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-section-id=\"1341ymn\"\u003e\n\u003cp\u003e15oz Japanese Yatagarasu Selvedge denim\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"4qjdop\"\u003e\n\u003cp\u003e100% cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1lo0z1v\"\u003e\n\u003cp\u003eRaw denim (sanforized)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ngxu5f\"\u003e\n\u003cp\u003eFit: True Guy – straight fit with medium rise, roomy seat and thighs, and straight leg\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"udx9q0\"\u003e\n\u003cp\u003eMedium rise\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"19wf1dk\"\u003e\n\u003cp\u003eClassic 5-pocket construction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"61jpso\"\u003e\n\u003cp\u003eButton fly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"jfc58f\"\u003e\n\u003cp\u003eSelvedge ID: pink\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1b38lm1\"\u003e\n\u003cp\u003eTonal stitching\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"j0gxa6\"\u003e\n\u003cp\u003eBlack pocket bags\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"f4ae03\"\u003e\n\u003cp\u003eBlack military-spec copper buttons and rivets\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"3065ou\"\u003e\n\u003cp\u003eVegetable-tanned leather patch with metallic black artwork by Jacqui Oakley\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1s0sj4u\"\u003e\n\u003cp\u003eWarp: black sulfur-dyed\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"hxjp8a\"\u003e\n\u003cp\u003eWeft: natural white cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"84jttt\"\u003e\n\u003cp\u003eRight hand twill\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"f132kc\"\u003e\n\u003cp\u003eFabric woven in Japan\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"w1jp39\"\u003e\n\u003cp\u003eMade in Canada\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"yt85u9\"\u003e\n\u003cp\u003eArticle number: 101133721 \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"ejesxi\"\u003eSize chart (cm)\u003c\/h3\u003e\n\u003cdiv class=\"TyagGW_tableContainer\"\u003e\n\u003cdiv class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cem\u003eMeasurements are taken with the jeans laid flat. Slight variations may occur.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"wa1d0t\"\u003eWhat are selvedge jeans?\u003c\/h3\u003e\n\u003cp\u003eSelvedge denim is denim woven on traditional shuttle looms where the fabric is produced in narrow widths. This weaving method creates a clean, finished edge along the outer edge of the fabric – the selvedge – which prevents the denim from fraying. The result is a denser and more durable fabric that develops character and personal fades over time.\u003c\/p\u003e","brand":"Naked \u0026 Famous Denim","offers":[{"title":"27","offer_id":46310917800085,"sku":"101133721","price":2299.0,"currency_code":"NOK","in_stock":true},{"title":"28","offer_id":46310917832853,"sku":"101133721","price":2299.0,"currency_code":"NOK","in_stock":false},{"title":"29","offer_id":46310917865621,"sku":"101133721","price":2299.0,"currency_code":"NOK","in_stock":false},{"title":"30","offer_id":46310917898389,"sku":"101133721","price":2299.0,"currency_code":"NOK","in_stock":false},{"title":"31","offer_id":46310917931157,"sku":"101133721","price":2299.0,"currency_code":"NOK","in_stock":false},{"title":"32","offer_id":46310917963925,"sku":"101133721","price":2299.0,"currency_code":"NOK","in_stock":false},{"title":"33","offer_id":46310917996693,"sku":"101133721","price":2299.0,"currency_code":"NOK","in_stock":false},{"title":"34","offer_id":46310918029461,"sku":"101133721","price":2299.0,"currency_code":"NOK","in_stock":false},{"title":"36","offer_id":46310918062229,"sku":"101133721","price":2299.0,"currency_code":"NOK","in_stock":false},{"title":"38","offer_id":46310918094997,"sku":"101133721","price":2299.0,"currency_code":"NOK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0359\/1569\/4220\/files\/yatagarasu-selvedge-true-guy-15-oz-1644942.jpg?v=1772779491"},{"product_id":"naked-famous-true-guy-max-brush-selvedge","title":"MAX BRUSH SELFEDGE - True Guy 13.75 oz","description":"\u003cp data-end=\"351\" data-start=\"111\"\u003eThe True Guy from Naked \u0026amp; Famous is a classic selvedge jeans made from Japanese denim, woven on traditional shuttle looms. This production method gives the characteristic selvedge edge and a dense denim that develops character through wear.\u003c\/p\u003e\n\u003cp data-end=\"516\" data-start=\"353\"\u003eThe denim weighs 13.75oz, which makes it medium compared to classic raw denim. The fabric is 100% cotton and will gradually conform to the body over time.\u003c\/p\u003e\n\u003cp data-end=\"740\" data-start=\"518\"\u003eThe True Guy fit has a medium rise, ample room in the seat and thighs, and a straight leg from the knee to the leg opening. The result is a classic straight fit inspired by traditional workwear jeans. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"845\" data-start=\"742\"\u003eThe denim fabric is woven in Japan, while the jeans are cut and sewn in Canada. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-end=\"1051\" data-section-id=\"pjdcty\" data-start=\"1032\"\u003eAbout the denim fabric\u003c\/h3\u003e\n\u003cp data-end=\"1409\" data-start=\"1053\"\u003eMax Brush Selvedge is designed to combine classic raw denim with an unusually soft hand feel. The fabric is based on Naked \u0026amp; Famous' classic left-hand twill denim, but is woven in \u003cstrong data-end=\"1254\" data-start=\"1238\"\u003ebroken twill\u003c\/strong\u003e. This construction breaks up the distinct diagonal lines normally seen in denim, giving a more uneven texture. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1763\" data-start=\"1411\"\u003eAfter weaving, the fabric is \u003cstrong data-end=\"1466\" data-start=\"1437\"\u003ebrushed in both directions\u003c\/strong\u003e, which opens up the fibers and creates a soft, almost velvety surface on both the outside and inside of the fabric. The result is a selvedge denim that feels much softer than traditional raw denim, while still retaining the ability to develop fades through wear. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1959\" data-start=\"1765\"\u003eEven with this treatment, the denim is still \u003cstrong data-end=\"1833\" data-start=\"1813\"\u003erope-dyed indigo\u003c\/strong\u003e, which means the color gradually wears down and develops characteristic fades over time. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-end=\"2738\" data-start=\"2195\"\u003e\u003c\/ul\u003e\n\u003cp data-end=\"3834\" data-start=\"3511\"\u003e \u003c\/p\u003e","brand":"Naked \u0026 Famous Denim","offers":[{"title":"28","offer_id":46310963576981,"sku":"101132721","price":2299.0,"currency_code":"NOK","in_stock":true},{"title":"29","offer_id":46310963609749,"sku":"101132721","price":2299.0,"currency_code":"NOK","in_stock":true},{"title":"30","offer_id":46310963642517,"sku":"101132721","price":2299.0,"currency_code":"NOK","in_stock":true},{"title":"31","offer_id":46310963675285,"sku":"101132721","price":2299.0,"currency_code":"NOK","in_stock":true},{"title":"32","offer_id":46310963708053,"sku":"101132721","price":2299.0,"currency_code":"NOK","in_stock":false},{"title":"33","offer_id":46310963740821,"sku":"101132721","price":2299.0,"currency_code":"NOK","in_stock":false},{"title":"34","offer_id":46310963773589,"sku":"101132721","price":2299.0,"currency_code":"NOK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0359\/1569\/4220\/files\/naked-famous_max-brush-selvedge-1375-oz_cover.jpg?v=1772779510"},{"product_id":"naked-famous-true-guy-kawataro-selvedge-greencast","title":"Kawataro Selvedge 14.5oz - True Guy","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eKawataro Selvedge is a \u003cstrong\u003e14.5 oz\u003c\/strong\u003e Japanese selvedge denim inspired by Kawataro – also known as Kappa – a mythological river god from Japanese folklore with scaly, green skin and a notorious trickster reputation. It's no coincidence that this particular creature lent its name to a green-cast denim: the fabric has a beautiful, medium blue-green hue that directly mirrors the appearance of the deity.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIt's not just the color that sets Kawataro Selvedge apart from standard indigo. The fabric is woven with low tension on traditional shuttle looms, a technique that produces a slubby, uneven surface – a texture reminiscent of Kappa's scales. Because the irregular \u003cstrong\u003eslub yarns\u003c\/strong\u003e absorb the rope-dyed indigo differently, natural variation in color depth arises from day one. As the denim fades with wear, these variations reveal a three-dimensional spectrum of blue-green tones with high contrast and a vibrant, organic expression. Green-cast denim is known to fade particularly beautifully – and the same applies to the wax leather patch that accompanies the jeans.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Naked \u0026 Famous Denim","offers":[{"title":"27","offer_id":46311010402453,"sku":"101132521","price":2999.0,"currency_code":"NOK","in_stock":true},{"title":"28","offer_id":46311010435221,"sku":"101132521","price":2999.0,"currency_code":"NOK","in_stock":true},{"title":"29","offer_id":46311010467989,"sku":"101132521","price":2999.0,"currency_code":"NOK","in_stock":false},{"title":"30","offer_id":46311010500757,"sku":"101132521","price":2999.0,"currency_code":"NOK","in_stock":false},{"title":"31","offer_id":46311010533525,"sku":"101132521","price":2999.0,"currency_code":"NOK","in_stock":false},{"title":"32","offer_id":46311010566293,"sku":"101132521","price":2999.0,"currency_code":"NOK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0359\/1569\/4220\/files\/naked-famous_kawataro-selvedge-145-oz_cover.jpg?v=1772779521"},{"product_id":"naked-famous-true-guy-coffee-dye-selvedge-12-5-oz","title":"Coffee Dye - True Guy 12.5 oz","description":"\u003cp dir=\"ltr\"\u003eThe Naked \u0026amp; Famous Coffee Dye Selvedge 12.5oz is a Japanese selvedge denim where the weft thread is dyed with real roasted coffee beans for a unique, earthy texture.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThis fabric is constructed with a traditional indigo warp and a weft dyed in a solution of real, ground coffee beans. The mill used a \"medium roast\" to achieve the specific brown tone on the inside of the fabric. To ensure color retention, a color stabilizer has been added to fix the coffee dye to the threads, preventing it from washing out or fading in the sun. You can read more about how the interaction between\u003ca href=\"https:\/\/www.rawdenim.no\/pages\/the-denim-guide\"\u003e warp and weft \u003c\/a\u003eaffects the fabric in our denim guide.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eWeighing 12.5oz, these jeans fall into the category of a versatile mid-weight suitable for year-round wear. The fabric is described as smooth and has a short break-in period, making it comfortable and pliable from day one. In terms of fades, the indigo color on the surface will wear down like traditional jeans, but because the weft threads are brown, the fabric gets a warm and earthy undertone. In cases of heavy wear, holes, or tears, the brown coffee threads will become clearly visible and give a distinctive look.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe inspiration for this fabric arose purely by accident during a meeting at a weaving mill in Japan. A coffee cup was knocked over, spilling liquid onto a piece of white \"PFD\" (Prepared For Dye) denim fabric, which is designed to absorb dye immediately. The incident led to a joke about making coffee-dyed denim, but when the mill confirmed that they could actually produce this, the concept was realized. The coffee theme is carried through with coffee-colored stitching, a coffee-dyed leather patch, and a selvedge ID in beige and red colors.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eLove your jeans to death! ...and then repair them.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e","brand":"Naked \u0026 Famous Denim","offers":[{"title":"27","offer_id":46311029964949,"sku":null,"price":2599.0,"currency_code":"NOK","in_stock":false},{"title":"28","offer_id":46311029997717,"sku":null,"price":2599.0,"currency_code":"NOK","in_stock":false},{"title":"29","offer_id":46311030030485,"sku":null,"price":2599.0,"currency_code":"NOK","in_stock":true},{"title":"30","offer_id":46311030063253,"sku":null,"price":2599.0,"currency_code":"NOK","in_stock":false},{"title":"31","offer_id":46311030096021,"sku":null,"price":2599.0,"currency_code":"NOK","in_stock":false},{"title":"32","offer_id":46311030128789,"sku":null,"price":2599.0,"currency_code":"NOK","in_stock":false},{"title":"33","offer_id":46311030161557,"sku":null,"price":2599.0,"currency_code":"NOK","in_stock":false},{"title":"34","offer_id":46311030194325,"sku":null,"price":2599.0,"currency_code":"NOK","in_stock":false},{"title":"36","offer_id":46311030227093,"sku":null,"price":2599.0,"currency_code":"NOK","in_stock":false},{"title":"38","offer_id":46311030259861,"sku":null,"price":2599.0,"currency_code":"NOK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0359\/1569\/4220\/files\/coffee-dye-selvedge-true-guy-125-oz-8697908.webp?v=1772779538"},{"product_id":"naked-famous-true-guy-left-hand-twill-selvedge","title":"Left Hand Twill  - True Guy 13.75oz","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eLeft Hand Twill Selvedge is a \u003cstrong\u003e13.75 oz\u003c\/strong\u003e Japanese selvedge denim, rope-dyed in indigo and woven on traditional shuttle looms. What distinguishes this fabric from standard denim is the weave direction: whereas most jeans are woven in right hand twill, this is a \u003cstrong\u003eleft hand twill\u003c\/strong\u003e – and that makes a noticeable difference.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe secret lies in the interplay between the weave and the yarn's natural Z-twist. In a right hand twill, this twist is further tightened during weaving, resulting in a stiffer fabric. In a left hand twill, the weave direction works against the yarn's twist, which opens up the fibers and makes the denim noticeably softer and more pliable – faster than most other raw denims.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe fading is as characteristic as the fabric itself. While standard denim fades flat and evenly, left hand twill develops vertical, streaky fades with a distinct vintage expression. The deep rope-dye indigo ensures dramatic contrasts between light wear points and a dark core over time.\u003c\/p\u003e","brand":"Naked \u0026 Famous Denim","offers":[{"title":"27","offer_id":46318008533141,"sku":"012773","price":2199.0,"currency_code":"NOK","in_stock":false},{"title":"28","offer_id":46318008565909,"sku":"012773","price":2199.0,"currency_code":"NOK","in_stock":true},{"title":"29","offer_id":46318008598677,"sku":"012773","price":2199.0,"currency_code":"NOK","in_stock":true},{"title":"30","offer_id":46318008631445,"sku":"012773","price":2199.0,"currency_code":"NOK","in_stock":false},{"title":"31","offer_id":46318008664213,"sku":"012773","price":2199.0,"currency_code":"NOK","in_stock":false},{"title":"32","offer_id":46318008696981,"sku":"012773","price":2199.0,"currency_code":"NOK","in_stock":false},{"title":"33","offer_id":46318008729749,"sku":"012773","price":2199.0,"currency_code":"NOK","in_stock":false},{"title":"34","offer_id":46318008762517,"sku":"012773","price":2199.0,"currency_code":"NOK","in_stock":false},{"title":"36","offer_id":46318008795285,"sku":"012773","price":2199.0,"currency_code":"NOK","in_stock":false},{"title":"38","offer_id":46318008828053,"sku":"012773","price":2199.0,"currency_code":"NOK","in_stock":false},{"title":"40","offer_id":46318008860821,"sku":"012773","price":2199.0,"currency_code":"NOK","in_stock":false},{"title":"42","offer_id":46318008893589,"sku":"012773","price":2199.0,"currency_code":"NOK","in_stock":true},{"title":"44","offer_id":46318008926357,"sku":"012773","price":2199.0,"currency_code":"NOK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0359\/1569\/4220\/files\/left-hand-twill-true-guy-1375oz-5450217.webp?v=1773837591"},{"product_id":"naked-famous-true-guy-hemp-blend-selvedge","title":"HEMP BLEND SELVEDGE - True Guy 11oz ","description":"\u003cdiv data-olk-copy-source=\"MessageBody\"\u003e\n\u003cp\u003e\u003cstrong\u003eHemp Blend Selvedge\u003c\/strong\u003e is not your average pair of jeans. We're used to thinking that quality selvedge denim is 100% cotton, but Naked \u0026amp; Famous challenges tradition and asks us to roll up our cuffs with 23% hemp!\u003c\/p\u003e\n\u003cp\u003eIn fact, the original denim fabric wasn't 100% cotton. The precursor to today's jeans was woven in Genoa with a fustian fabric that was a blend of cotton and linen. This was at a time when cotton couldn't be spun strong enough, so the solution was to have linen in the warp and cotton in the weft to make it soft and comfortable.\u003c\/p\u003e\n\u003cp\u003eWith Hemp Blend Selvedge, the folks at \u003cstrong\u003eNaked \u0026amp; Famous Denim\u003c\/strong\u003e have done something similar. They've blended 23% hemp into the cotton thread, thereby creating a fabric that is much more durable than denim made solely from cotton. Hemp has the delightful property, like viscose, of being cooling while also being strong. Therefore, it doesn't matter that the jeans are only 11oz, because they are still as durable as a thicker denim.\u003c\/p\u003e\n\u003cp\u003eWe've brought in these jeans because we love the idea of using more hemp in textiles. It's sustainable and quite comfortable to wear.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Naked \u0026 Famous Denim","offers":[{"title":"27","offer_id":46984460566677,"sku":null,"price":2199.0,"currency_code":"NOK","in_stock":false},{"title":"28","offer_id":46984460599445,"sku":null,"price":2199.0,"currency_code":"NOK","in_stock":false},{"title":"29","offer_id":46984460632213,"sku":null,"price":2199.0,"currency_code":"NOK","in_stock":false},{"title":"30","offer_id":46984460664981,"sku":null,"price":2199.0,"currency_code":"NOK","in_stock":true},{"title":"31","offer_id":46984460697749,"sku":null,"price":2199.0,"currency_code":"NOK","in_stock":false},{"title":"32","offer_id":46984460730517,"sku":null,"price":2199.0,"currency_code":"NOK","in_stock":false},{"title":"33","offer_id":46984460763285,"sku":null,"price":2199.0,"currency_code":"NOK","in_stock":false},{"title":"34","offer_id":46984460796053,"sku":null,"price":2199.0,"currency_code":"NOK","in_stock":false},{"title":"36","offer_id":46984460828821,"sku":null,"price":2199.0,"currency_code":"NOK","in_stock":false},{"title":"38","offer_id":46984460861589,"sku":null,"price":2199.0,"currency_code":"NOK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0359\/1569\/4220\/files\/hemp-blend-selvedge-true-guy-11oz-8351406.webp?v=1773098672"},{"product_id":"naked-famous-true-guy-citrus-kasuri-14oz","title":"Naked \u0026 Famous - True Guy - Citrus Kasuri Selvedge 14oz","description":"\u003cp data-path-to-node=\"1\"\u003e\u003cb data-index-in-node=\"0\" data-path-to-node=\"1\"\u003eCitrus Kasuri Selvedge True Guy\u003c\/b\u003e from \u003cb data-index-in-node=\"36\" data-path-to-node=\"1\"\u003eNaked \u0026amp; Famous Denim\u003c\/b\u003e is a \u003cb data-index-in-node=\"63\" data-path-to-node=\"1\"\u003e14oz\u003c\/b\u003e Japanese \u003cb data-index-in-node=\"76\" data-path-to-node=\"1\"\u003eselvedge denim\u003c\/b\u003e with a unique \u003cb data-index-in-node=\"103\" data-path-to-node=\"1\"\u003ekasuri\u003c\/b\u003e-dyed \u003cb data-index-in-node=\"117\" data-path-to-node=\"1\"\u003eweft\u003c\/b\u003e that creates a subtle play of colors in citrus tones.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eThis fabric is produced using the traditional Japanese dyeing technique \u003cb data-index-in-node=\"83\" data-path-to-node=\"2\"\u003ekasuri\u003c\/b\u003e, where the weft yarn (\u003cb data-index-in-node=\"112\" data-path-to-node=\"2\"\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003ca class=\"ng-star-inserted\" href=\"https:\/\/www.rawdenim.no\/pages\/the-denim-guide\" rel=\"noopener\" target=\"_blank\"\u003eweft\u003c\/a\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c!-- --\u003e\u003c\/b\u003e) is section-dyed in vibrant shades of lemon yellow and lime green before weaving. The result is a deep \u003cb data-index-in-node=\"214\" data-path-to-node=\"2\"\u003eindigo\u003c\/b\u003e surface that conceals a unique interior, where the colors peek through the natural irregularities of the texture. Weighing \u003cb data-index-in-node=\"337\" data-path-to-node=\"2\"\u003e14oz\u003c\/b\u003e, this is an ideal year-round denim. The fabric is \u003cb data-index-in-node=\"386\" data-path-to-node=\"2\"\u003erope-dyed\u003c\/b\u003e to ensure a white core in the warp yarn (\u003cb data-index-in-node=\"441\" data-path-to-node=\"2\"\u003ewarp\u003c\/b\u003e), which facilitates \u003cb data-index-in-node=\"477\" data-path-to-node=\"2\"\u003ehigh contrast fades\u003c\/b\u003e where the citrus colors from the inside will become more prominent as the indigo color wears away. Details such as a specially made leather patch and citrus-colored \u003cb data-index-in-node=\"650\" data-path-to-node=\"2\"\u003eselvedge-ID\u003c\/b\u003e complete this unique collector's item.\u003c\/p\u003e\n\u003cp data-path-to-node=\"3\"\u003eLove your jeans to death! ...and then repair them.\u003c\/p\u003e","brand":"Naked \u0026 Famous Denim","offers":[{"title":"27","offer_id":46984463450261,"sku":null,"price":3799.0,"currency_code":"NOK","in_stock":false},{"title":"28","offer_id":46984463483029,"sku":null,"price":3799.0,"currency_code":"NOK","in_stock":false},{"title":"29","offer_id":46984463515797,"sku":null,"price":3799.0,"currency_code":"NOK","in_stock":false},{"title":"30","offer_id":46984463548565,"sku":null,"price":3799.0,"currency_code":"NOK","in_stock":true},{"title":"31","offer_id":46984463581333,"sku":null,"price":3799.0,"currency_code":"NOK","in_stock":true},{"title":"32","offer_id":46984463614101,"sku":null,"price":3799.0,"currency_code":"NOK","in_stock":false},{"title":"33","offer_id":46984463646869,"sku":null,"price":3799.0,"currency_code":"NOK","in_stock":false},{"title":"34","offer_id":46984463679637,"sku":null,"price":3799.0,"currency_code":"NOK","in_stock":false},{"title":"36","offer_id":46984463712405,"sku":null,"price":3799.0,"currency_code":"NOK","in_stock":false},{"title":"38","offer_id":46984463745173,"sku":null,"price":3799.0,"currency_code":"NOK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0359\/1569\/4220\/files\/citrus-kasuri-selvedge-true-guy-14oz-3773763.webp?v=1773379145"},{"product_id":"guardian-2-selvedge-true-guy-14-25oz","title":"Guardian 2 Selvedge - True Guy 14.25oz","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eGuardian 2 Selvedge er en 14.25oz japansk selvedge-denim utviklet med vekt på styrke og langvarig holdbarhet. Stoffet blander bomull med Kevlar®, en aramidfiber utviklet i 1965 og best kjent for sin eksepsjonelle strekkfasthet – altså motstanden mot å rives i stykker eller dras fra hverandre.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eEt interessant faktum om Kevlar® er at oppdagelsen var tilfeldig. Fiberen ble opprinnelig utviklet mens forskerne forsøkte å lage en lettvekts forsterkningsfiber til bildekk. I stedet fikk de en fiber så sterk og stabil at den gikk videre til bruk i skuddsikre vester, romfartskomponenter og industrielle applikasjoner med høye ytelseskrav.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eI motsetning til performance-stoffer som gir slipp på tradisjonell denimkarakter, beholder Guardian 2 uttrykket, følelsen og aldringspotensialet til klassisk selvedge-denim, samtidig som den gir betydelig høyere rivestyrke enn en tilsvarende denim i 100 % bomull. Jeansen er ikke skuddsikker, men Kevlar®-innholdet forbedrer holdbarheten dramatisk i situasjoner med høy belastning og gjentatt bruk.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eEn diskret, lys gulton er synlig i weften – et naturlig resultat av Kevlar®-fiberens egen farge. Denne nedtonede detaljen fungerer som en stille visuell signatur på stoffets forsterkede konstruksjon, og tilfører dybde uten å ta oppmerksomheten fra indigo-overflaten.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eTeknisk utviklet, men autentisk: Guardian 2 Selvedge er en gjennomtenkt sammensmeltning av moderne materialvitenskap og tradisjonelt japansk denimhåndverk.\u003c\/p\u003e","brand":"Naked \u0026 Famous Denim","offers":[{"title":"28","offer_id":47617823277205,"sku":"101147221","price":3299.0,"currency_code":"NOK","in_stock":false},{"title":"29","offer_id":47617823309973,"sku":"101147221","price":3299.0,"currency_code":"NOK","in_stock":false},{"title":"30","offer_id":47617823342741,"sku":"101147221","price":3299.0,"currency_code":"NOK","in_stock":false},{"title":"31","offer_id":47617823375509,"sku":"101147221","price":3299.0,"currency_code":"NOK","in_stock":false},{"title":"32","offer_id":47617823408277,"sku":"101147221","price":3299.0,"currency_code":"NOK","in_stock":true},{"title":"33","offer_id":47617823441045,"sku":"101147221","price":3299.0,"currency_code":"NOK","in_stock":true},{"title":"34","offer_id":47617823473813,"sku":"101147221","price":3299.0,"currency_code":"NOK","in_stock":true},{"title":"36","offer_id":47617823506581,"sku":"101147221","price":3299.0,"currency_code":"NOK","in_stock":true},{"title":"38","offer_id":47617823539349,"sku":"101147221","price":3299.0,"currency_code":"NOK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0359\/1569\/4220\/files\/naked-and-famous-guardian-selvedge-ii-true-guy-101147221-flat.webp?v=1784882247"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0359\/1569\/4220\/collections\/dirty-fade-true-guy-145oz-7414006.webp?v=1773740987","url":"https:\/\/www.rawdenim.no\/en\/collections\/fit-true-guy.oembed","provider":"Raw Denim ","version":"1.0","type":"link"}