{"product_id":"naked-famous-groovy-guy-natural-indigo-selvedge","title":"NATURAL INDIGO SELVEDGE - Groovy Guy 12.5oz","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eNatural Indigo Selvedge is a \u003cstrong\u003e12.5 oz\u003c\/strong\u003e Japanese selvedge denim woven on traditional shuttle looms in Japan, and one of Naked \u0026amp; Famous' core products for good reason.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWhat fundamentally sets this fabric apart from standard denim is the dye. While almost all denim is dyed with synthetic indigo, here natural indigo from the indigofera plant is used. The process is as simple as it is ancient: the plant is placed in a water bath for fermentation. The bath itself is green, but as the cotton thread is pulled out of the water and meets the oxygen in the air, the color changes to blue. It is precisely this oxidation process that gives Natural Indigo its characteristic tone – the innermost core of the thread has not fully oxidized, leaving a faint \u003cstrong\u003egreencast\u003c\/strong\u003e beneath the blue surface.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe result is a warmer, slightly more subdued mid-blue than you are used to from synthetic rope-dyed denim. And it is the fading that truly rewards patience: Natural Indigo fades softer and more organically than synthetic indigo, revealing over time an authentic vintage look that is difficult to replicate otherwise.\u003c\/p\u003e\n\u003cp data-is-last-node=\"\" data-is-only-node=\"\"\u003e \u003c\/p\u003e","brand":"Naked \u0026 Famous Denim","offers":[{"title":"27","offer_id":46130570035349,"sku":"101050135","price":2399.0,"currency_code":"NOK","in_stock":false},{"title":"28","offer_id":46130570068117,"sku":"101050135","price":2399.0,"currency_code":"NOK","in_stock":false},{"title":"29","offer_id":46130570100885,"sku":"101050135","price":2399.0,"currency_code":"NOK","in_stock":false},{"title":"30","offer_id":46130570133653,"sku":"101050135","price":2399.0,"currency_code":"NOK","in_stock":false},{"title":"31","offer_id":46130570166421,"sku":"101050135","price":2399.0,"currency_code":"NOK","in_stock":false},{"title":"32","offer_id":46130570199189,"sku":"101050135","price":2399.0,"currency_code":"NOK","in_stock":false},{"title":"33","offer_id":46130570231957,"sku":"101050135","price":2399.0,"currency_code":"NOK","in_stock":false},{"title":"34","offer_id":46130570264725,"sku":"101050135","price":2399.0,"currency_code":"NOK","in_stock":true},{"title":"36","offer_id":46130570297493,"sku":"101050135","price":2399.0,"currency_code":"NOK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0359\/1569\/4220\/files\/natural-indigo-selvedge-strong-guy-125oz-9252548.jpg?v=1772779368","url":"https:\/\/www.rawdenim.no\/en\/products\/naked-famous-groovy-guy-natural-indigo-selvedge","provider":"Raw Denim ","version":"1.0","type":"link"}