Guide: What is Raw Denim, really? And what is fading?

Raw denim is jeans in their purest form. No bleaching, no laser – just genuine craftsmanship. Find out why Japanese selvedge is the ultimate choice for unique fades.

Guide: What exactly is a fade? And why are we so obsessed with it?

Why do jeans change color over time? We delve into the world of white core, rope dyeing, and the difference between washing and friction when creating your own fades.