Raw Denim Guide

Guide: Why do denim heads cuff their jeans? Why is it stylish?

Should you cuff, stack, or hem your new raw denim? We delve into the secret code language of the denim world: Selvedge ID. Learn how a simple cuff can act as the perfect icebreaker, and why your ch...

Guide: What is Raw Denim, really? And what is fading?

Raw denim is jeans in their purest form. No bleaching, no laser – just genuine craftsmanship. Find out why Japanese selvedge is the ultimate choice for unique fades.

Guide: What are the warp and weft on selvedge?

Learn the technical terms behind your favorite jeans! We explain the difference between warp and weft, and how the interaction between warp and weft determines everything from the color of your cuf...

Guide: What is the difference between LHT, RHT, and Broken Twill?

Did you know that the direction of the denim weave determines how quickly your jeans become "worn in"? We delve into the science behind Z-twist, the secret behind Lee's soft denim, and why Wrangler...