About EDWIN

EDWIN – The pioneer who taught Japan how to make jeans

EDWIN is not just a denim brand; it is the foundation on which the entire Japanese denim culture is built. Since 1947, EDWIN has been pushing the boundaries of what a jeans can be. From being the first to produce denim on Japanese soil, to inventing washing techniques that are now used all over the world, EDWIN has always been one step ahead.

From Tokyo to the Top: The Story of KK Tsunemi

The story begins in 1947 in Tokyo . The founder, KK Tsunemi, had a passion for denim, but at the time, no jeans were being manufactured in Japan. He began by importing used jeans from the United States, which he washed and repaired by hand to sell to enthusiasts in Tokyo.

In 1961, the big breakthrough happened: Tsunemi produced the very first jeans made in Japan under the name EDWIN (an anagram of the word "DENIM", where the M is reversed to a W). This marked the beginning of a new era.

Innovation that changed everything

EDWIN is world-renowned for its ability to innovate. In the 1980s, they revolutionized the industry by inventing "Stone Wash" . This technique gave jeans a naturally worn look from day one, changing the way the world looked at denim.

Today, EDWIN is divided into two uncompromising directions:

Made in Japan: For the denim purist. These garments are produced in traditional weaving mills in Japan, with a focus on heavy selvedge denim and natural indigo.
EDWIN Europe: A modern line that draws inspiration from European streetwear, music and club culture. Here you'll find cool graphic t-shirts, hoodies and modern fits in 100% natural fibers.

Why buy EDWIN from us?

Japanese perfection: We carry a curated selection of their most iconic models, including the legendary Nashville and modern classics like the ED-55 and ED-80 .
Free shipping and returns: We know that fit is everything. That's why we always offer free shipping and returns on all jeans from EDWIN throughout Norway.
Sustainable natural materials: We focus on EDWIN's garments in pure cotton and wool – clothes that breathe and last season after season.
Duty-free to the EU: We ship from our warehouse in Oslo and handle all customs and duties for our customers in Europe. The price you see is the price you pay.

エドウイン

EDWIN

Edwin har to merkevarelinjser: Made in Japan (MIJ) for denim-purister og Edwin-Europe som henter inspirasjon fra streetwear, musikk og klubbkultur.

The story behind the brand

EDWIN

EDWIN er ikke bare et denimmerke; det er fundamentet som hele den japanske denimkulturen er bygget på. Siden 60-tallet har EDWIN pushet grensene for hva en jeans kan være. Fra å være de første som produserte denim på japansk jord, til å finne opp vasketeknikker som i dag brukes over hele verden, har EDWIN alltid ligget et steg foran.

Historien om K.K. TsunemiHistorien starter i 1947 i Tokyo. Grunnleggeren, K.K. Tsunemi, hadde en lidenskap for denim, men på den tiden ble ingen jeans produsert i Japan. Han begynte med å importere brukte jeans fra USA, som han vasket og reparerte for hånd for å selge til entusiaster i Tokyo.I 1961 skjedde det store gjennombruddet: Tsunemi produserte den aller første jeansen laget i Japan under navnet EDWIN (et anagram av ordet "DENIM", hvor M-en er snudd til en W). Dette markerte starten på en ny æra i jeanshistorien.

We love the brand because

EDWIN er et av de eldste japanske denim merkene og legendariske for deres innovasjoner. De laget en tyngre rainbow-selvedge på 60-tallet, var ledende innen acid wash denim på 80-tallet og lager i dag både klassisk selvedge denim og mer casual street wear av japansk denim.

This product is the essence of the brand's identity

Wide Pant Selvedge – Blue Unwashed – 34 Length

EDWIN

Wide Pant - Kaihara Dark Pure Indigo Rainbow Selvedge 13.5oz - Blue Unwashed L34

2.299,00 NOK

Blue Unwashed Rainbow Selvedge (13.5oz) – Wide Pant – EDWIN is part of the exclusive Made in Japan collection, developed to showcase Japanese denim craftsmanship at its finest. These trousers are for those who desire a modern, roomy silhouette combined with the technical details of traditional denim production.

The fabric is a 13.5oz Kaihara Dark Pure Indigo Rainbow Selvedge Denim, woven in Japan by the renowned Kaihara Mill. The raw wash means the denim is delivered completely untreated. The fabric starts firm and structured and will, over time, mold to your body and develop a truly unique patina. When you cuff the legs, the iconic "Rainbow" selvedge edge becomes visible – proof that the fabric is woven on traditional shuttle-loom weaving machines.

The fit is roomy with a medium to high waist and completely wide, straight legs. This creates a characteristic wide-leg silhouette inspired by classic workwear trousers. As these are raw denim, we recommend wearing the trousers as much as possible before the first wash to set your own wear pattern.

Love your jeans to death! ...and then repair them.

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