Raw Denim Guide

Guide: what is colored "core" and how does it affect fades?

Have you ever wondered why some jeans get a warm "dirty fade" while others develop stark white honeycombs and whiskers? The answer lies in the color-core, which is the color hidden deep inside the ...

Guide: What exactly is unsanforized raw denim?

Unsanforized denim – or kibata – is raw denim in its most traditional and untreated form. We explain why twisted pant legs are a sign of quality, how to navigate the 10% "shrinkage trap", and why o...

Guide: What's the difference between high-contrast fades and vintage fades?

Are you looking for dramatic contrasts or a classic vintage look? We explain how your washing routine determines the fade you get and how to care for your selvedge jeans.

Guide: How do denim heads wash jeans?

Have you decided to stop machine washing? We'll show you the sacred ritual of hand-washing raw denim. This is how you preserve the color and achieve the perfect contrasts.

Guide: Why do denim heads cuff their jeans? Why is it stylish?

Should you cuff, stack, or hem your new raw denim? We delve into the secret code language of the denim world: Selvedge ID. Learn how a simple cuff can act as the perfect icebreaker, and why your ch...

Guide: What is Sashiko and what does it have to do with denim?

If you stack your jeans or wear them hard for several years, holes will eventually appear – either in the crotch or at the bottom by the heel (heel bites). But instead of seeing a hole as the end o...

Guide: What are neppy jeans and why is the imperfect texture so popular?

Neppy jeans are jeans that have small naps that come to the surface of the denim fabric. This makes the denim look less perfect, giving it a slightly more old-fashioned and vintage look. Many Japan...

Myth: Should you really wash your jeans in vinegar?

Some self-proclaimed experts, especially on TikTok, firmly claim that you should wash your jeans in vinegar. But is that actually true? Should we listen to 20-year-olds who "mansplain" textile care...

Guide: What is rope dyeing and how does it affect fades?

Have you ever thought about why jeans fade to white? We delve into rope dyeing and oxidation – the processes that lay the foundation for the perfect fades.

Guide: What exactly is a fade? And why are we so obsessed with it?

Why do jeans change color over time? We delve into the world of white core, rope dyeing, and the difference between washing and friction when creating your own fades.