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Raw Denim Guide
Our Ultimate Guide to Raw Denim and Selvedge Jeans

Guide: What is Raw Denim, really? And what is fading?
Raw denim is jeans in their purest form. No bleaching, no laser – just genuine craftsmanship. Find out why Japanese selvedge is the ultimate choice for unique fades.
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Guide: What exactly is unsanforized raw denim?
Unsanforized denim – or kibata – is raw denim in its most traditional and untreated form. We explain why twisted pant legs are a sign of quality, how to navigate the 10% "shrinkage trap", and why o...
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Guide: What's the difference between high-contrast fades and vintage fades?
Are you looking for dramatic contrasts or a classic vintage look? We explain how your washing routine determines the fade you get and how to care for your selvedge jeans.
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