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Merz b. Schwanen

Classic t-shirts

Our new brand Merz b. Schwanen makes classic t-shirts on vintage machines.

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Norway's coolest jeans store:

Love your jeans to death! And then repair them ...

Nye Skjorter fra Naked & Famous

Lette sommerskjorter i lin og bomull. Vevd i Japan, sydd i Canada.

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Good value for money

Left Hand Twill 13.75 oz

Our bestseller and a favorite from Naked & Famous Denim. A classic indigo jean with a "left-hand twill" twist. Available in several fits.

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Free shipping and returns

It's not easy to buy clothes online, but we make it as easy as possible for you and offer free shipping on purchases over NOK 900 and free returns on jeans.

Shirts and overshirts

Shirts that go with raw denim and selvedge jeans

We have shirts, CPOs and overshirts that go well with denim. Thicker and thinner shirts that can be used as a layer over or under as the seasons change.

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Raw Denim Guide

Our Ultimate Guide to Raw Denim and Selvedge Jeans

Guide: hva er farget "core" og hvordan påvirker det fades?

Guide: what is colored "core" and how does it affect fades?

Have you ever wondered why some jeans get a warm "dirty fade" while others develop stark white honeycombs and whiskers? The answer lies in the color-core, which is the color hidden deep inside the ...

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Guide: Hva er egentlig unsanforized raw denim?
unsanforized

Guide: What exactly is unsanforized raw denim?

Unsanforized denim – or kibata – is raw denim in its most traditional and untreated form. We explain why twisted pant legs are a sign of quality, how to navigate the 10% "shrinkage trap", and why o...

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Guide: Hva er forskjellen på high contrast-fades og vintage-fades?

Guide: What's the difference between high-contrast fades and vintage fades?

Are you looking for dramatic contrasts or a classic vintage look? We explain how your washing routine determines the fade you get and how to care for your selvedge jeans.

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